Artwork Specs

Below you will find design specs for our products. We have provided this information for customers that are familiar with graphic design, or have hired a graphic designer (or have a designer on staff) who is requesting "design specs."

Don't worry if you are not familiar with this information. We have a team of graphic artists that will create your design for you based on whatever artwork or concept you describe. If you have any questions, please don't hesitate to e-mail us or call us at 1-800-310-7393.


 

Bleeds: If your design needs a bleed (the ink goes all the way to the edge and does not have a white border on all four sides), please extend your background images/colors by .25" total (.125" per side) as the area to be trimmed. For example, if you are designing a 3" x 4" rectangle, your submitted design should be 3.25" x 4.25" (with your finished sticker size still being 3" x 4").

DPI: If possible, vector artwork (such as .ai or .eps files) is preferred; however, we welcome all artwork including raster designs (such as .psd or .jpg files). If you are submitting raster artwork, the ideal dpi resolution is 300 dpi (compressed into .zip format for larger file sizes). If 300 dpi is not possible, simply submit what you have and we will work with you to make your artwork 'camera-ready'.

Full Color vs. Spot Color: All magnets, posters, and coasters are always printed in full color (4-color process). Separations are not necessary. All stickers are available as spot color or full color (4-color process).

Pantone Colors: Pantone matches are available at an additional cost. Please contact us for details.

Screens: Screened colors are not generally recommended for spot color items (such as stickers), however we can print within the range of 15% - 85%.

 


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Design Glossary

Bleed
When an image extends beyond the trim edge of the printed product. If your image is not white on all four sides, a bleed is used.

DPI (Dots Per Inch)
A measurement of resolution determined by the number of dots that fit into one inch. Ideally, start your design at 300 DPI. (Changing a low DPI to a higher DPI after the fact will result in blurriness.)

Full Color Process Printing
Technique that uses cyan, magenta, yellow, and black to create full-color images.

Pantone Matching System
The most popular color matching system used in the printing industry. PMS colors are associated with a color code and can be used to produce exact color matches as well as colors outside the CMYK range.

Pixel
Short for picture element, the smallest element possible on a computer.

Raster Image
An image made up of pixels. It's opposite would be a vector image (shapes generated mathematically).

Resolution
Amount of detail of an image. Usually measured in dots per inch (DPI). The higher the DPI, the more detailed the image will be.

Vector Images
Images made up of solids, lines and curves that can be scaled or edited without affecting image resolution. Vector images are made up mathematical shapes, and raster images are made up individual dots. Vector images tend to be very small in size.